Seven words, one promise
When Jérôme Dahan and Michael Glasser met clothing manufacturer Peter Koral at a fashion trade fair in 2000, the dream of high-quality premium jeans became reality for the two designers. However, initially there were only models for women. The innovative use of high-quality denim combined with exciting cuts and details quickly attracted prominent interest. Stars including Cameron Diaz and Kate Hudson wore the trendy jeans, which were available at select stores, providing the company's best advertisement. In 2000, men's jeans were finally added to the range.
In the same year, 7 for all mankind already recorded sales of $60 million and a profit of $20 million. With the money came the conflicts. Dahan and Glasser left and sued the young company, which was then run by Koral. Over time, the brand fell out of the focus of the fashion public. In order to get back into the conversation and expand further, Koral sought support from financial circles in 2005, who saw the emerging premium niche as a good investment. 7 for all mankind was intended to become an international lifestyle brand. This meant adding new products – shoes, bags, perfumes and sportswear – to the range and opening our own stores. In the same year, children's jeans came onto the market, so the brand finally lived up to its name of having something for everyone.
Originally, denim was considered workers' clothing due to its functionality and durability and was initially a symbol of honest hard work and later a sign of angry rebellion. As a material for workers and rebels, denim received little attention from fashion designers. That changed in the late '90s, when designers in Los Angeles got together to rethink denim. The idea was both simple and ingenious: from worker jeans to an expressive fashion piece, creating the extraordinary from the ordinary. The smallest details, cut, fit, seams, pockets, washing and fabric quality became the focus of creative fashion creation. The result: 7 for all mankind. One brand, seven words, one promise: “LOOK AND FEEL INCREDIBLE AT ANY MOMENT.”
Designer pieces from 7 for all mankind in the second hand shop
The denim manufacturer's name is based on a survey showing that every American has an average of seven pairs of jeans in their closet. To complement your wardrobe with a few exciting designer second-hand jeans from 7 for all mankind, you can find well-kept designer pieces from the cult brand in our Buddy&Selly online shop, including all kinds of cuts, from skinny jeans to boyfriend cuts. A variety of fits and cuts optimize wearing comfort. There is the perfect designer second hand denim piece for every figure type and every clothing style. Stop by Buddy&Selly directly!
