Allude

Allude – cashmere fashion since 1993

The origins of the Allude company lie in the Bavarian capital Munich. After studying law, Andrea Karg decided not to pursue the career as a lawyer she actually wanted and instead founded her own label with her husband Christian Karg in 1993 - Allude was born.

Karg was particularly fascinated by the material cashmere. According to her own statement, she could no longer forget the sensuality of the material after she first came into contact with it in her childhood. That's why she decided to only make fashion from this material with her label.

Cashmere fashion as a niche

Allude's fashion quickly became a huge success. This was mainly because the label had found a previously unoccupied niche in the fashion market. Even before Allude was founded, various items of clothing were made from cashmere, but these were often just very simply cut sweaters or T-shirts. Allude, on the other hand, to this day primarily focuses on very body-hugging outfits and has transformed the previously rather boring material into fashion that is sexy.

This concept was very enthusiastically received by many women and ultimately led to the brand's current success. However, Allude is not resting on her success. Instead, the label has set itself the goal of constantly creating new fashion, for example by combining cashmere wool with new, high-quality fabrics.

Fashion for every day

The brand's official philosophy is ""let women enjoy every minute of life, with softness, sexiness and fantasy"" - with Allude, women should be able to enjoy every minute of their lives in soft fabric, with sex appeal and with fantasy. After the company initially only produced fashion for women, the range was expanded bit by bit: first various men's collections were added, then also fashion for children, so that today the whole family can dress from head to toe in high-quality cashmere fashion Allude can dress at home. Do you also like the fine material cashmere? Then we have good news for you! Because in our shop Buddy&Selly we are sure to have the right clothing items made from high-quality fabric on offer for you. Just stop by and click through our wide range of the best designer second hand fashion from Allude.