Winter, snow, slopes, skiing
Founded in the 1930s as a winter sports brand, Bogner is now much more than just a sports label. The Bogner brand is the embodiment of an attitude to life that is based on sporty elegance and luxurious quality. Anyone who wants to combine elegant fashion with sporty elements will inevitably end up with the Bogner brand. Bogner's brand world includes not only ready-to-wear and sports clothing, but also leather goods, sports equipment, accessories, fragrances and care products. For many decades, the Bogner brand has been one of the few German fashion labels to achieve international fame. Critics who describe the fashion label as old and outdated are regularly proven wrong by Bogner with distinctive and young collections.
Bogner – the origin of a winter sports brand
The fashion company Bogner is based on the top winter athlete Willy Bogner sr. back, who founded an import business for skis, accessories and knitwear from Norway in Munich in 1932. This laid the foundation for the sports-outdoor character of the fashion label. In the years that followed, Bogner managed to expand his business so quickly that he was able to outfit the German team at the 1936 Winter Olympics in Garmisch-Partenkirchen as well as helpers in the Olympic Village at the Summer Games in Berlin that same year with Bogner fashion.
By the way, Bogner was the German Olympic team's outfitter at all winter games until 2014. After Bogner's production facility was bombed out during the Second World War, the fashion house moved into the former building of a sauerkraut factory in Berg am Laim in 1950, where the company's headquarters are still located today. The Bogner House organized the first fashion show in 1948 in the traditional Munich Hofbräuhaus. In the post-war years, the company made a name for itself with sporty winter clothing in the upper price segment. Special trademarks of the Munich label were wedge trousers made of modern materials and the zipper pull in the shape of the letter “B”.
Entering new business areas
After the death of the company founder Willy Bogner sr. In 1977, his son of the same name took over management of the company. Like his father, Willy Bogner jr. successful alpine winter athlete. Willy Jr. expanded Bogner's business areas to include cross-country skiing, tennis and golf fashion. He also granted licenses for the distribution of glasses and perfumes. In 1989, Willy achieved a real PR coup with the action film “Fire and Ice,” which he shot and served as product placement for Bogner ski fashion. From 2000 onwards, Bogner had other products, such as shoes and men's shirts, manufactured under license. In addition, Bogner Ski, its own collection of skis and ski equipment, was launched in 2004.
