Moncler – worldwide fame through down jackets
The unmistakable Mont Aiguille logo, which usually adorns each of the items of clothing, also contributed to the company's success and notoriety. The first down jackets were produced in 1954. At that point in time, no one could have imagined that this product would later become a long-running favorite for the label. The first down jackets were originally intended for miners. The fashion item has now become the ultimate hallmark of the label and stands for excellent quality and luxury.
Due to a mountaineer's request, the company began developing equipment for specific climates. In the early 1950s, Moncler produced various down overalls and gloves that were designed for extremely cold temperatures. Other sportsmen and women followed in order to be well equipped with the Moncler brand. The company achieved worldwide fame in 1968 at the latest: that year, Moncler sponsored the French ski team at the Winter Olympics in Grenoble. Later collections aimed to make the warming down jacket lighter and more comfortable, which meant that the company continued to develop and became increasingly important, especially in the skiing sector.
Turnaround as a lifestyle brand
But Moncler wanted to be more than just a sports brand. In the 1980s, the company placed great emphasis on no longer just being known and popular among athletes, but also on expanding its customer base. To achieve this, Moncler from then on not only produced sportswear for skiers, but also for other purposes. Here too, the clothing should be particularly practical. What was new, however, was that it also had to meet fashion standards. In the 80s, Moncler brought about a change, as sports fashion could now also be fashionable and stylish and not just comfortable and practical. This enabled Moncler to make a name for itself as a lifestyle brand and brought many collections of fashionable sportswear onto the market. At this point, however, these were all still for the winter time. It wasn't until 1999 that the Moncler brand's first complete fashion collection came onto the market and was an immediate success. The brand has now released a variety of different collections, including fashion for children.
Buy second hand fashion from Moncler online
Here at Buddy&Selly you have a large selection of different Moncler brand products. These are selected designer second hand pieces that are well preserved and of impeccable quality. With well-kept, second-hand designer fashion, you not only save money, but you also have a good investment. No matter whether you order a Moncler down jacket for your next ski holiday or buy a casual T-shirt from the designer brand for sports - you will certainly cut a great figure in it and will definitely be happy with your designer piece from Moncler. Order your second-hand designer clothing from us in the Buddy&Selly online shop today!
