Strenesse – A small fashion company becomes internationally known
The fashion company was founded in 1949 in Nördlingen, southern Germany, by the Strehle family under the name “Wohlfahrt & Co.” At the end of the 1960s, the company name was changed to its current name, Strenesse. The name is a combination of the founders’ family name and “Jeunesse,” the French word for youth. Strenesse's big boom came at the end of the 1970s, when Gabriele Hecke took over the fashion company's fortunes as chief designer. Her signature as creative director shaped the company's success over many decades. From the end of the 1970s, Gerd Strehle as managing director and Gabriele Hecke as designer expanded the Strenesse collection. Under the leadership of the two future husband and wife, Strenesse developed in the following years from a small Swabian fashion company into an internationally known manufacturer of simple, elegant designer fashion made from high-quality materials.
The successful years of Strenesse
In the 1990s, Strenesse reached the zenith of its corporate success. In 1993, a slightly less formal second women's line, “Strenesse Blue”, was introduced. From 1995 the label presented its women's fashion at the Milan Fashion Weeks. During the 1990s, Strenesse also began having shoes and accessories manufactured under license. Since 2001, fragrances and cosmetics have also been marketed under the Strenesse label. And a year later, a men's collection was designed for the first time under the name “Strenesse Men”.
In 2000, the brand's economic success was crowned with its IPO. Through expansion in Europe, Japan and the USA, Strenesse has grown over the years alongside Escada, Hugo Boss and Joop! the internationally best-known German fashion brand in the upscale segment. Strenesse also became known to a wide audience as the outfitter for Lufthansa's female ground and flight attendant staff. The fact that Strenesse was the official supplier of the German national football team between 2006 and 2013 also contributed to the label's popularity.
Clothing from Strenesse in the Buddy&Selly designer second hand shop
In our online shop you can shop to your heart's content across the entire Strenesse range. Start with a pair of shorts and a blouse, complement the tops with a sweater or a blazer, find the matching skirt or trousers and round off your strenesse outfit with a jacket for colder days. The label's serious business look, which at the same time always exudes an extravagant femininity, guarantees you exactly the right effect both at work and in your free time. Of course, you can also find designer second-hand accessories from Strenesse, such as shoes, bags, shoppers and bracelets. With your favorite Strenesse pieces from the Buddy&Selly online shop, you can always look stylish and elegant!
