René Lezard – luxury from tranquil Franconia
When the label was founded, hardly anyone could have imagined which path the René Lezard brand would one day take. It was founded in Schwarzach, Franconia, a small town with just over 3,000 inhabitants, by the fashion designer Thomas Schäfer. From the beginning, the brand relied on very expensive materials. In addition, the designers were always looking for exclusive fabrics that, due to their rare occurrence, transform fashion into something absolutely special. René Lezard still follows this concept today. This path brought success for the label soon after the company was founded: within just a few years, the René Lezard brand became the epitome of fashion in the absolute luxury sector.
Traditional values were initially the focus
In particular, those customers who were looking for a very high-quality and elegant look for their business found what they were looking for with the brand in the 1980s and 1990s. At that time, there was still relatively little to be seen of today's colorfully printed designs, which were intended to focus on strong femininity. Instead, the brand mainly made suits for men and women and clothing that could be worn to the office or to meetings.
Restructuring from business to casual
For a long time, René Lezard was extremely successful with classic business looks. However, after the turn of the millennium, sales continued to decline and the company was forced to restructure to avoid impending bankruptcy. For this purpose, new consultants have been appointed to set the company's new guidelines.
Since then, the label has focused more and more on individuality and casualness in its styles, but less on the classic and somewhat strict styles; The path is moving away from business fashion towards a casual look. The goal is to make René Lezard a “likeable, warm brand”. Since then, the brand has been selling the colorful and loose styles without losing its claim to absolute luxury quality.
Designer fashion by René Lezard at Buddy&Selly
You can also convince yourself of this luxury quality in our Buddy&Selly shop. There we offer you absolutely high-quality designer second-hand fashion - also from René Lezard. Whether dresses, skirts, blazers, jackets, trousers or stylish accessories, with the designer second hand pieces from René Lezard at Buddy&Selly you can also achieve the balancing act between classic elegance and modern casualness.
